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The tougher side of startups: SiliconValley.com article on a Bootstrapped startup

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SiliconValley.com has an article on a bootstrapped startup, which shows the otherside of creating a startup, hardwork and a tough climb: Tech startup life still tough years after dot-com bubble burst

She and her boyfriend, Wan Hsi Yuan, 27, run the business, 8coupons.com, from their 500-square-foot studio apartment, meaning headquarters is, effectively, their couch. The business, which text messages discounts to users’ mobile phones, keeps Yuan and Ung, who is 28, up until 3 a.m. most nights. Then, Ung said, she sometimes finds herself lying awake, worrying.

“I need to watch a little National Geographic special on the rain forest or something before I go to sleep,” she said.

Welcome startup life in 2007.

“The Aeron chair is out, the Starbucks latte is in,” Shipley said.

“We don’t go out anymore,” Yuan said. “For the past two years, all we do is work.”

At home, they sleep in a queen bed and their workspace/living area is roughly the size of a king bed. They have Internet-only cable; their flat-screen TV shows their Web site, and Yuan works from the couch on an arrangement of pillows they call “his shrine,” typing braces on both wrists, a serving tray with a wireless keyboard on a pillow on his lap.

At the startup camp, a partner at a venture capital firm ran through a PowerPoint slideshow on what VCs are looking for: Companies doing things competitors can’t with technology that’s either patented or incredibly challenging to create.

As he went on, it was clear 8coupons lacked nearly every attribute he listed, but Ung and Yuan shrugged that off.

Ironically enough, it is people who work long hours specially need Ergonomic Furniture like Aeron or Soma Biocomfort chair to avoid long term pain.


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